Charity Shock: Ten Critical Trends Revolutionizing the Fundraising World by Gary Ray & High Bill

Author:Gary, Ray & High, Bill [Gary, Ray]
Language: eng
Format: epub
Published: 2021-01-06T00:00:00+00:00

How are you progressing toward those goals?

How do you measure your progress?2

Knowing donors will be asking these questions, nonprofits should take care to address them. These are excellent questions for nonprofit leaders to ask about their organizations so that they can provide clear information to donors on the impact of their gifts.

What are your goals? As a nonprofit, you should be able to provide your donors with clear-cut objectives that spell out what you hope to accomplish. Make sure you have tangible goals. For example, if you work with kids in the inner city, your goal should be clearer than a statement such as “Helping inner city kids.” Your goal needs to be clear and specific, something concrete that gives direction. What kind of help are you going to provide? Are you going to provide nutritious food, educational help, or low-cost housing? A better goal would be: “Help inner city kids by improving their literacy rates.” Be specific in defining your goal.

How are you progressing? Once you have a goal, you can look at your progress toward this goal. Continuing with the example above, if you want to improve literacy rates, what are you doing to get there? Offering after-school tutoring, hosting reading clinics, providing meet-the-author events and giving away free books would all be ways that you could show your donors how you are progressing toward your overall goal of improving inner city kids’ literacy rates.

How do you measure your progress? Finally, make sure your goal is measurable. It needs to be tangible enough to hang numbers on. In the case of literacy rates, you would start out with a statistic of literacy rates before your program. For example, you might state, “Before our program took off, only 74 percent of students at Oak Creek Elementary were reading at grade level. Today, after conducting our afterschool reading clubs for two years, 84 percent of students are reading at grade level.” These numbers offer a measure of how well the nonprofit is succeeding at its goal. This gives donors a concrete knowledge of what your nonprofit has accomplished.

If my friend who was headed to New Zealand had taken the time to answer these questions about his ministry—what his goal was, how he would progress toward that goal, and how he would measure his success—it would have gone a long way in helping him raise money to actually make it overseas.

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